Events are a great place where to meet, interact and yes to influence our audience. Challenge is clear as crystal- to welcome our audience into an interaction. I guess You will agree that especially challenging it is in industry fairs where all the companies come in with the same goal.
So how You make your company a white sheep in black sheep crowd?
1) create event into an event.
Don’t just be part of the event, make fun activities in your place whatever exhibition stand, tent or just selling spot. Easy to say hard to do. Well not exactly, here I will give you some:
- Truth or dare activities
- wheel of fortune
- “become a millionaire” contests
- fun photo booth
- client vs client quests, or client vs seller quests
Remember if you can film these or make these sharable then do that!
2) augmented reality
the best way how to tell your story from prospects point of view. Let your audience to explore and interact with your product in a way they want to. For example? The best for bicycles, sports activity products, real estate and much more. Take your client out of the event into your place in a blink of an eye.
3) crush the boarders
If you are selling something and You know that there will be at least 10 sales at the event make a customized roll-up wall where clients can make photos and share that they just bought your product. Great scenario for more expensive, popular products. What can you get out of it? Your event will transfer to social media that will be ongoing even after the actual event.
4) Scale through cooperation
For cooperation ideas between organizers and participants or even between competitors or partners sky is the limit. You can make shared activities, keynotes, even one shared stand if you have complimentary services or products.
With this said, now open your notes and start to generate blasting ideas for your next event! I am sure You have your own great experiences so please share these with us and there is a possibility that there will be born new ones.